This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally,...

¿Qué es el carisma? Nadie lo puede describir con precisión, y no existe un molde al que adaptarnos. Lo cual es un problema, porque a todos nos gustaría ser carismáticos. Hay infinidad de publicaciones que prometen ayudarte a conseguirlo, pero ninguna tiene la piedra filosofal:...

«¿No piensas que estamos jugando a ser Dios?». Una novela que adelanta los desafíos a los que la edición genética nos aboca si la utilizamos para mejorar la naturaleza humana. En el año 2072, Sofía ha reconvertido la casa medieval de sus abuelos en la sede de GENE,...

Arriving one year after the Haitian-American’s first novel (Breath, Eyes, Memory) alerted critics to her compelling voice, these 10 stories, some of which have appeared in small literary journals, confirm Danticat’s reputation as a remarkably gifted writer. Examining the lives of ordinary Haitians, particularly those struggling...

En Manual para la dirección de proyectos analizamos como cada día va en aumento la cantidad de nuevos proyectos, por lo que las habilidades de gestión de ellos se han vuelto esenciales para todos los líderes y directivos. No obstante, el fracaso de estas iniciativas...

Liderar con éxito la transformación digital es un camino incierto y, quizá, el mayor reto al que puede enfrentarse un consejero o un directivo en su carrera profesional. Porque se trata de personas, no de tecnología. El compromiso de este libro es apoyar al joven...

In this ground-breaking blend of imaginative storytelling and scientific forecasting, a pioneering AI expert and a leading writer of speculative fiction join forces to answer an imperative question: How will artificial intelligence change our world within twenty years? n this provocative, utterly original work of “scientific...

There is nothing more essential to our health and wellbeing than breathing: take air in, let it out, repeat 25,000 times a day. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. In Breath, journalist James Nestor travels the world...

We still have time to change the world. From Greta Thunberg, the world’s leading climate activist, comes the essential handbook for making it happen. You might think it’s an impossible task: secure a safe future for life on Earth, at a scale and speed never seen,...

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