This manual aims to be a pedagogical reference for teaching and learning corporate communication, designed with a pyramidal didactic structure. It begins with a “radiography” of some foundational intangible assets of organizations—such as brand personality, identity, culture, and corporate image—then moves on to the programs...
The penetration of AI into the structure of personal and societal life is unstoppable. It is already present in vital areas for individuals and society, such as medicine, energy, facial recognition, and education. This widespread presence has sparked significant concern and unease. From its practical...
10+1 HR directors take us on a journey to the heart of the company with 11 stories that build a history that vindicates that people are the most important value that the company has. This book talks about everything that builds us as people: what...
Relatos Humanos is a book of stories whose action has as its central axis the Human Resources Department of a technology company that has been forced to implement restructuring processes, where the atmosphere is tense and situations that can occur in any real company are...
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, environmental degradation, climate anomalies, mounting pressure on water resources due to...
How can companies turn generational diversity into a competitive advantage rather than a challenge? What strategies and best practices can foster admiration and collaboration between generations in the workplace? At a time when talent is scarce and the gap between what companies seek and what the...
The 2008 crisis put an end, among other things, to the promise of national happiness established during Spain’s Transition to democracy. Much has been analyzed about the collapse of the economy and the precipice to which the state apparatus was driven, but a third element...
“Building the New Economy” introduces a successor to Capitalism. A system with an explicit mandate of distributed wealth and ownership that theauthor terms “Distributive Capitalism”. Harlley takes a multi-dimensional view of the potential comparative advantages of a distributed system,covering areas as diverse as political grid-lock,...
How can leaders learn to embrace humility to foster collaboration? How can gratitude be cultivated to foster an environment of comradery? And how do leaders practice emotional intelligence in different situations to navigate conflicts and make rational decisions? Blending classical literature and philosophy, this latest book...
This volume brings law to life through a free and lively dialogue on the new Model European Rules of Civil Procedure. In it, some of Europe’s leading jurists engage in a free-wheeling discussion of the most important issues in procedural law today. With its elegant...
In El nuevo orden mundial, economist Daniel Lacalle delivers a critical analysis of what he describes as more than a decade of unchecked “woke” interventionism in the West. He argues that this period has been marked by economic, labor, and cultural policies that undermine individual...
Throughout this work, the day-to-day operations of a company are explained in a practical way from an economic and tax perspective, including the various situations a business may face over its lifetime (such as corporate restructurings, liquidations, and bankruptcy proceedings). These topics are addressed not only...
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