In the face of organized lies, organized truth. How can we combat post-truth? With pre-truth, a concept coined and defined by Enrique Sueiro as the conscious respect for reality — offering a foundation of verification on which diverse opinions and free behavior can stand. The...
We live in a narrative-driven world shaped by algorithms, where storytelling has become an essential tool to stand out. The emergence of Artificial Intelligence (AI) poses new challenges to ensuring your message creates an impact in this digital era, leading to questions such as: What’s the...
To accelerate your professional development in today’s competitive environment, it is essential to build a personal brand that is not only known but also recognized. Nowadays, being a good professional is not enough; you must actively demonstrate it. “Hecho y Dicho” is the ultimate guide for...
How could Newton’s laws be applied to companies’ competitive strategies? What would Pythagoras say about productivity and customer satisfaction if he were to rise from the dead? What advice would Mendeleev offer for successful innovation? Could Mendel’s laws of genetics help with leadership? Can change...
A small but growing number of people in many countries consistently avoid the news. They feel they do not have time for it, believe it is not worth the effort, find it irrelevant or emotionally draining, or do not trust the media, among other reasons....
This book is a selection of all the best that Spain has given to the world throughout history, and with which it seeks to value all the positive things it has as a society. Among the 1785 reasons, there are some as unknown to most...
¿Qué hay realmente detrás del impacto publicitario? ¿Qué relación tenemos los ciudadanos de a pie con la publicidad y las marcas? ¿Las amamos o las odiamos? Hace más de un siglo la revolución industrial y la producción en cadena obligaron a las empresas a buscar mercados...
Con abundantes casos prácticos y fascinantes argumentos intelectuales, este elegante manual trata aspectos económicos de la belleza, su valor y su efecto en productos, las marcas y su impacto en el mercado. Leerlo es un verdadero placer. Incuestionablemente, es uno de los mejores libros escrito...
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally,...
¿Qué es el carisma? Nadie lo puede describir con precisión, y no existe un molde al que adaptarnos. Lo cual es un problema, porque a todos nos gustaría ser carismáticos. Hay infinidad de publicaciones que prometen ayudarte a conseguirlo, pero ninguna tiene la piedra filosofal:...
A longer life is characterized by constant changes, requiring greater flexibility and adaptability, as well as significant transformations. It involves making important decisions, alternating between multiple stages, resizing how we use time, and restructuring life cycles. The lack of previous parameters and references adds an...
La tradición filosófica sugiere que una ética y una verdad con adecuada fundamentación metafísica deberían ser fundamento de la acción política. Bien y verdad deberían subyacer al ejercicio responsable del poder. Sin embargo, el distanciamiento entre discurso político y verdad como objetividad, presente ya en...
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