Sustainable Marketing Strategies provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice. Designed for courses in ethical, responsible and sustainable marketing, this textbook aligns closely with class learning outcomes and contemporary curriculum...

05 October, 2026

“From Lettuce to Apple Tree: Retail in the Digital Era” tells the story of the transformation of a small traditional shop inherited by Andrés, the thirdgeneration in a family of merchants, who must reinvent the business to survive in today’s market. Through his journey, the...

13 October, 2025

Oratoria Estratégica: Método de Alto Rendimiento Vocal is the result of over 20 years of work on voice, communication, oratory, and phoniatrics, bringing together everything in Marta Pinillos’ High-Performance Vocal Method. Drawing on her expertise as a phoniatrist and communication specialist, the book demonstrates how...

01 October, 2025

In the face of organized lies, organized truth. How can we combat post-truth? With pre-truth, a concept coined and defined by Enrique Sueiro as the conscious respect for reality — offering a foundation of verification on which diverse opinions and free behavior can stand. The...

25 March, 2025

We live in a narrative-driven world shaped by algorithms, where storytelling has become an essential tool to stand out. The emergence of Artificial Intelligence (AI) poses new challenges to ensuring your message creates an impact in this digital era, leading to questions such as: What’s the...

09 January, 2025

To accelerate your professional development in today’s competitive environment, it is essential to build a personal brand that is not only known but also recognized. Nowadays, being a good professional is not enough; you must actively demonstrate it. “Hecho y Dicho” is the ultimate guide for...

03 September, 2024

How could Newton’s laws be applied to companies’ competitive strategies? What would Pythagoras say about productivity and customer satisfaction if he were to rise from the dead? What advice would Mendeleev offer for successful innovation? Could Mendel’s laws of genetics help with leadership? Can change...

03 June, 2024

A small but growing number of people in many countries consistently avoid the news. They feel they do not have time for it, believe it is not worth the effort, find it irrelevant or emotionally draining, or do not trust the media, among other reasons....

26 February, 2024

¿Qué hay realmente detrás del impacto publicitario? ¿Qué relación tenemos los ciudadanos de a pie con la publicidad y las marcas? ¿Las amamos o las odiamos? Hace más de un siglo la revolución industrial y la producción en cadena obligaron a las empresas a buscar mercados...

25 October, 2023

Con abundantes casos prácticos y fascinantes argumentos intelectuales, este elegante manual trata aspectos económicos de la belleza, su valor y su efecto en productos, las marcas y su impacto en el mercado. Leerlo es un verdadero placer. Incuestionablemente, es uno de los mejores libros escrito...

03 October, 2023
IE - Reinventing Higher Education

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