Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand...

This is an agile textbook that includes that most important concepts of a standard strategy course, competitive and corporate. It is a perfect theory complement to a case-based course Marco S. Giarratana Marco S. Giarratana...

Business decisions are not just based on abstract theories or models. They reflect a world view of how a company operates and the philosophy of management that it follows. Even denying any connection between management and values is a philosophical statement in itself. Santiago...

En el pasado, un tótem era un objeto natural o creado por el hombre que en las mitologías de algunas culturas o sociedades se tomaba como símbolo icónico de la tribu o del grupo social. Ahora, mediante una nueva forma de hacer negocios y...

El libro presenta una visión holística de lo que se define como un liderazgo consciente. El liderazgo consciente persigue un propósito más elevado. Este propósito une a toda la organización con sus grupos de interés, empezando por los empleados y los clientes, el libro lo...

¿Es posible perdurar en el tiempo? ¿Existe la fórmula del éxito? ¿Hay vínculos entre el éxito personal y el profesional? ¿Disponemos de herramientas que permitan alcanzar la longevidad en el SXXI? Hoy en día para dirigir hay que dominar los temas de moda: customer experience,...

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition...

This book covers each step in the asset allocation process, addressing as many of the relevant questions as possible along the way. How can we formulate expectations about long-term returns? How relevant are valuations? What are the challenges to optimizing...

Asics España, exitosa multinacional japonesa de ropa deportiva, multiplicó por quince su facturación en diez años; escaló de la decimoctava a la tercera posición en un mercado altamente competitivo, y se convirtió en una empresa de referencia líder en la comercialización...

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