This is an agile textbook that includes that most important concepts of a standard strategy course, competitive and corporate. It is a perfect theory complement to a case-based course
Marco S. Giarratana
Marco S. Giarratana (PhD, 2003, Sant’Anna School of Advanced Studies, Pisa, Italy) is the actual Vice-Rector of Research at IE University in Madrid, Spain. He is also Professor of Strategy at IE University/IE Business School. He was previously associate professor at the University Carlos III (Madrid), and full professor at the Bocconi University (Milan). His main research interests focus on the role of diversification, product strategies, patents and trademarks, and CSR on firm performance. From 2017 to 2019, he was the Chair of Strategy Department at IE University. Since 2020, he is visiting professor at the School of Management at the University of Bath.