Every initial creative process represents the foundation of every future project. A well thought out idea building process is the core of a successful entrepreneurship. Conceiving brainstorming as an ongoing process of cycles, Julio Carazo, along with multiple authors, presents Cycles, a four-year research...

Family business is the dominant form of business throughout the world, both in emerging economies and in developed countries. Family businesses are typically rooted in tradition but they are also able to develop innovative mindsets and culture. What is exactly long-term success for a...

Cuando uno se cuestiona para qué va a trabajar cada mañana y no es capaz de encontrar una respuesta satisfactoria, puede acabar transitando el camino de la ansiedad y la frustración. Cuando uno se interroga acerca de su posible legado, en qué transciende...

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition...

¿Vives Como Soñabas? ¿No Crees Que Ya Es Hora De Materializar Tus Sueños? "Si tú no trabajas por tus sueños, acabarás trabajando para los de otros" (Steve Jobs) Únete en este libro a un estudiante del IE como tú que...

Las actividades que encierran dificultad y que las percibimos estresantes, ya sea en el momento en si o en las etapas previas o posteriores, generan cambios en nuestro patrón de comportamiento. La tendencia a focalizar todos los esfuerzos en el...

The rapid and formative rise in research on social innovation and entrepreneurship means that theoretical frameworks are still being created, while traditional notions of economic efficiency and social welfare are tested. The field is progressing fastest in the measurement and measuring of...

La generación millennial ha nacido en un momento de gran innovación tecnológica, su madurez y su futuro están condicionados por cambios sociales, demográficos, económicos y tecnológicos que hay que conocer para entender cómo toman decisiones y se plantean su futuro. Este libro...

The study of entrepreneurship is thriving across the globe, and Brazil is no exception. This book offers a synthesis of innovative perspectives and approaches to support the teaching of entrepreneurship in different contexts: from elementary, secondary and technical education to higher...

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