This manual aims to be a pedagogical reference for teaching and learning corporate communication, designed with a pyramidal didactic structure. It begins with a “radiography” of some foundational intangible assets of organizations—such as brand personality, identity, culture, and corporate image—then moves on to the programs...
The penetration of AI into the structure of personal and societal life is unstoppable. It is already present in vital areas for individuals and society, such as medicine, energy, facial recognition, and education. This widespread presence has sparked significant concern and unease. From its practical...
At a time when so many are looking to reset their lives, Rebalance explores what it takes to truly thrive full-circle: as purpose-driven leaders, parents, partners, and citizens. With insight and humor, Rebalance tackles the perennial question of working women (and men) everywhere: Is it possible to...
10+1 HR directors take us on a journey to the heart of the company with 11 stories that build a history that vindicates that people are the most important value that the company has. This book talks about everything that builds us as people: what...
Relatos Humanos is a book of stories whose action has as its central axis the Human Resources Department of a technology company that has been forced to implement restructuring processes, where the atmosphere is tense and situations that can occur in any real company are...
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, environmental degradation, climate anomalies, mounting pressure on water resources due to...
The 2008 crisis put an end, among other things, to the promise of national happiness established during Spain’s Transition to democracy. Much has been analyzed about the collapse of the economy and the precipice to which the state apparatus was driven, but a third element...
This volume brings law to life through a free and lively dialogue on the new Model European Rules of Civil Procedure. In it, some of Europe’s leading jurists engage in a free-wheeling discussion of the most important issues in procedural law today. With its elegant...
In El nuevo orden mundial, economist Daniel Lacalle delivers a critical analysis of what he describes as more than a decade of unchecked “woke” interventionism in the West. He argues that this period has been marked by economic, labor, and cultural policies that undermine individual...
Throughout this work, the day-to-day operations of a company are explained in a practical way from an economic and tax perspective, including the various situations a business may face over its lifetime (such as corporate restructurings, liquidations, and bankruptcy proceedings). These topics are addressed not only...
In the face of organized lies, organized truth. How can we combat post-truth? With pre-truth, a concept coined and defined by Enrique Sueiro as the conscious respect for reality — offering a foundation of verification on which diverse opinions and free behavior can stand. The...
Crises, in the past, have been cyclical events in economic history. However, we are currently experiencing an acceleration of these cycles with shorter time span in-between major events. In a period of 20 years, from 2001 to 2021, we have lived three global major crisis...
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