The Passion Factor: Creating a Culture of Innovation in Your Organization


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The Passion Factor

Author: Silvia Leal Martín, Jorge Urrea Filgueira
Pages: 262
Genre(s): Management skills
Publisher: Lid

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This book provides an effective methodology and an essential tool so that entrepreneurs, managers and business leaders can nurture innovative behaviour in the workplace by effectively managing its three essential dimensions: people, the business organisation and motivation. It then goes on to show how the three factors, Insight (for understanding and appreciating new ideas), Sex (the differential factor between men and women when it comes to innovation) and Passion (the ambition and courage needed to create new strategies) all play a role on the path to innovation.

Silvia Leal

Silvia Leal

PhD Cum Laude on Innovation, Information and Communication Technologies (ICT). Silvia Leal collaborates as a professor and academic director with IE Business School, where she is currently responsible for the Executive Programme in ICT and Digital Innovation. This programme is currently regarded as a world referent by the European Commision.


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