Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt.
In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures.
This book features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence. A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe.
Santiago Íñiguez de Onzoño is President of IE University and a recognized influencer in global higher education. He is the past Chairman of AACSB and also serves on the boards of five leading international business schools in Asia, Europe and the Americas. He is the Vice-Chairman of Financial Times/IE Corporate Learning Alliance (CLA), a leading provider of custom education programs for companies worldwide, as well as one of the 500 Global LinkedIn Influencers. His previous two books, Cosmopolitan Managers and The Learning Curve are published by Palgrave Macmillan.