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Artificial intelligence is everywhere. Endless promises. New tools every week.
Yet behind the noise, most organizations face the same question: how dowe integrate artificial intelligence into marketing teams to work better, not just faster?
This book is not a futuristic prediction or a celebration oftechnology for its own sake. It is a practical and strategic guide to what is really happening with AI in marketing, why it matters for modern marketingteams, and how to apply artificial intelligence inside real organizations.
Inside, you will discover clear context on AI’s real impact on marketing strategy,content creation, and decision making, a practical framework for integrating AI as part of the marketing team, real world use cases, and an honest lookat the risks, limits, and ethical questions surrounding generative AI and automation. You can also find an AI Tool Stack with more than 100 AI Tools forproductivity, leadership and marketers.
This book is written for every curious marketer, from marketing students and junior marketers to experiencedprofessionals, team leaders, founders, entrepreneurs, and CEOs, who want to understand how artificial intelligence is reshaping modern marketingwork and how to build better, more human centered teams.
AI is not the destination. It is the co creator. The real advantage is not the AI tool youchoose, but how you choose to create, learn, and work with it.

Cristina Peñaloza Morales is an Adjunct Professor in the Master in Digital Marketing and the Master in Strategic Marketing and Communication at IEBusiness School, and the Academic Director of the AI Powered Marketing executive program at IE University. She has over 20 years of experience indigital marketing and technology, supported by a strong academic background that combines an MSc in Business Administration with a Bachelor’sdegree in Software Engineering. This combination allows her to bridge business strategy and technical depth while working closely with executives andfuture leaders.
Her professional career includes senior roles in marketing, consulting, and technology at companies such as Telefónica, Huawei, andCapgemini, along with extensive entrepreneurial experience. Earlier in her career, she founded and led her own digital marketing agency, helpingbrands stand out through innovative and data driven strategies. She also served as a committee organizer for TEDxCibeles, contributing to the curationand production of ideas focused on innovation and impact.
Alongside her academic and professional work, she leads a small experimental artificialintelligence lab focused on content, storytelling, and human AI collaboration. This work takes shape through projects such as Talking Bits, a series ofshort AI driven videos featuring a digital avatar, and Is This Real?, an AI hosted podcast exploring marketing, artificial intelligence, and emergingtechnologies.
She brings a strategic and future oriented perspective to everything she does, combining analytical rigor with creativity, curiosity, and astrong commitment to human centered technology.