Verdad organizada
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Description
In the face of organized lies, organized truth. How can we combat post-truth? With pre-truth, a concept coined and defined by Enrique Sueiro as the conscious respect for reality — offering a foundation of verification on which diverse opinions and free behavior can stand. The book emphasizes that truth does not have self-defensive power and needs someone to defend it against threats such as:
- Ignorance: not knowing strangles freedom.
- Disproportion: magnifying the trivial and silencing the important.
- Displacement: shifting reference points.
- Perceptions: they must adapt to reality, not the other way around.
- Thoughtlessness: not thinking weakens the human condition.
- Bias: the worst part of prejudice is being unaware of suffering from it.
- Emotions: emotional stimuli act before rational ones.
- Rashness: the faster we go, the less attention we pay.
- Saturation: an excess of irrelevant information.
- Distraction: the secondary distracts from what’s important.
- Forgetfulness: pathological when it comes to what’s relevant, healthy for what’s trivial.
- Dogmatism: presenting statements as undeniable truths.
The author concludes that “the best communication does not guarantee a credible truth, but poor communication ruins its credibility.”
Enrique Sueiro is an executive communication advisor with 34 years of experience. He has served as Director of Communication at the Center for Applied Medical Research (CIMA) and the Biomedical Research Networking Center (CIBER) for Respiratory Diseases, as well as a board member of the Association of Communication Executives (Dircom). He holds a Ph.D. in Communication from the University of Navarra and is a professor at IE Business School. He has also been Director of Internal and Scientific Communication at the University of Navarra and Director of the Corporate Communication and Management Program at IE. His work has earned him several recognitions, including the Speaker Award at Manager Fórum (2013), the Executive Speaker Award (2019), finalist for the Know Square Award for Best Business Book (2020) for Brújula directiva, and the Faro Leaders Award (2022) from CEDERED. His latest book is Organized Truth: A Defense of Reason to Combat the Fake Wave (2025). He is also the author of Credible Lies and Exaggerated Truths: 500 Years of the Black Legend; Knowing How to Communicate Knowledge; Communicate or Not to Be; and Communication and Medical Science.