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In today’s world, innovation isn’t just a competitive advantage—it’s a necessity. The Innovator’s Edge by Daniel Strode, author of The CultureAdvantage, is your essential guide to building a culture where creativity and adaptability are not only encouraged but expected.
Packed with actionablestrategies, real-world examples, and expert insights, this book takes you on a journey to unlock the full potential of your organisation. From fostering agrowth mindset to leveraging technology for future-proofing, The Innovator’s Edge covers every aspect of cultivating a resilient, innovativeorganisation.
In this book, you’ll discover how to:
– Create a Culture of Innovation: Build a foundation where risk-taking, psychological safety, andcollaboration become part of your organisation’s DNA.
– Drive Execution with Purpose: Learn practical tools for turning ideas into action withtechniques like micro-innovations, friction hunting, and role rotations.
– Lead for Long-Term Success: Explore the crucial role of leadership in fosteringdiversity, inspiring teams, and driving continuous improvement.
– Harness Technology for the Future: Position technology as a strategic partner withtools like the Fail Forward Fund, Future-Forecasting Hackathons, and a digital-savvy boardroom.
Whether you’re a business leader, an entrepreneur, oran aspiring innovator, The Innovator’s Edge provides you with the insights and strategies you need to stay ahead in a world that never stops changing.Transform your organisation today—and create a legacy of innovation that will inspire future generations.

Daniel Strode is a renowned author, speaker, and thought leader in the fields of innovation and organisational culture. With years of experience as aglobal executive, Daniel has helped companies across various industries unlock their creative potential and build cultures that embrace change,adaptability, and growth. His latest book, The Innovator’s Edge, offers practical strategies for leaders seeking to transform their organisations and drivesustainable success in a rapidly changing world and builds upon his first, more detailed work The Culture Advantage. Daniel’s passion for innovation isrooted in his belief that any organisation can thrive by cultivating a culture where creativity is valued and where every team member feels empoweredto contribute. He combines real-world insights with actionable advice, making complex concepts accessible to readers at any level. When he’s notwriting or speaking, Daniel consults with businesses on leadership, innovation, and organisational development, helping them build resilient andfuture-ready teams.