The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power
Description
Most Anticipated by Foreign Policy • Globe and Mail • Next Big Idea Club Must Read April Books • A Publishers Weekly Best Book of the Year
“Will stand as a classic.” – Christopher Leonard
“Riveting, shocking, and full of revelations.” – Bryan Burrough
From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon’s endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.
In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire, however, Bezos’s company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan’s paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century.
With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers’ data to compete with them through Amazon’s own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitors—leveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design.
The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this lawsuit opens a window into the most consequential business story of our times.
Dana Mattioli is a reporter covering Amazon for The Wall Street Journal in New York. In this role, she has led investigations into the retail giant’s business practices, market power and antitrust issues. She is the author of the book “The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power.”
Dana was part of a team that was a Pulitzer Prize finalist in 2020 for its investigation into Amazon, and was the winner of the 2021 Gerald Loeb Award for Beat Reporting. In 2021, she received the WERT Prize, an award from the Women’s Economic Round Table that honors excellence in comprehensively reported business journalism, and received a Front Page Award for her Amazon coverage.
Prior to this role, Dana covered mergers & acquisitions, where she and colleagues broke some of the largest deals, including Pfizer’s $150 billion deal to buy Allergan. In 2016, Dana was part of a team that won a Gerald Loeb Award in the breaking news category for coverage of the Dow-DuPont merger. She was a finalist for the 2015 Larry Birger Young Business Journalist Award.
Before covering M&A, she reported on retail companies and produced a string of front-page articles and scoops on the troubles at Kodak and J.C. Penney as well as the M&A exploits of various retailers. She has also written a series of stories about online data-collection practices by companies like Orbitz.
Dana started at the Journal in 2006. She graduated from American University in Washington, D.C., with degrees in journalism and literature.