LÍDER IRREVERENTE: Cuando preguntarse ¿por qué no? Se convierte en la clave de tu éxito
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Description
“Irreverent Leader” is not just a book that gets read and lost among the others on a shelf. It is a book that takes root and does not perish. “Irreverent Leader” is the push you need to start believing in yourself, in your abilities to lead change, transform your life, break free from conventions, and become the leader of your own destiny. It is a direct invitation—without convoluted paths—to ask yourself, why not?
The world needs compassionate, conscious, and inspiring leadership that is unafraid to work with better people, that sees no limits to possibilities, and understands above all that while we may not be irreplaceable, we are unique as individuals.
A leader with a purpose will create and transform; they will be capable of leaving a mark and influencing others for a greater benefit, for the well-being of society, working every day so that they might be dismissed…
Adriana Arismendi is a visionary and passionate leader who believes in the power of creating beyond established limits, and she does this through people. The foundation of her work lies in her closeness to her teams, discovering and enhancing their talents to motivate them to do more than what is expected and to write new rules as necessary.
Marketing and Communication are her everyday focus, where she excels at creating processes and driving projects in Branding, Marketing, and Digital Sales that foster change and evolution. Her beginnings in Customer Service and her work in Social Responsibility have allowed her to develop a sensitivity toward the realities of human experience.
She has formed a new Marketing Mindset in which brands become real, dynamic, and flexible agents that coexist with people. This approach has earned her numerous international accolades and established her as a leading figure in her field.
Adriana has led teams across various industries as part of the executive staff in large companies in Latin America, such as Movilnet de Verizon, Sony Mobile, Casa Editorial El Tiempo, BBVA, and Grupo Bancolombia. Currently, she is a writer, international speaker, mentor, and leader of her own life and her teams. She holds a degree in Social Communication with studies in Marketing, Branding, and Innovation. Additionally, she practices yoga and often meditates to balance her mind.