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Intuition is very important in life. If we don’t have it, we should develop it. But is it always the best tool we have inside us for making decisions?
Lately, it’s been a trendy topic that many of our decisions might be made by intuition. That you should trust your gut feeling. This book has new ideas on why sometimes, many times, intuition is not the best approach.
Is there confusion among intuition, beliefs, and common sense? Are the beliefs we have had since we were kids the ones we think are intuition now? Do we use intuition to make decisions because it’s the easiest way to do it? Are people with logical minds and highly technical skills who make rational decisions outdated?

Pablo Ponce has been working for big corporations in the consumer goods, medical devices and pharmaceutical sectors, assuming marketing, trade marketing and sales positions. He has an MBA from IE Business School in Madrid, Spain. He writes nonfiction: psychology, a theme he’s constantly investigating. He’s passionate about a healthy lifestyle. This combines a healthy body, mind, and spirit. Combining hard physical training, plant based diet, yoga, meditation, and reading. After dedicating over a decade to serious reading, he decided it was time to start writing. That’s how his first book came to life. He has lived in Quito, Madrid, Mexico City and currently in Munich.

Pablo Ponce