El valor de la autenticidad
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Description
Seven Dynamics for Authentic Management
In a constantly evolving business world, where competition is fierce, market dynamics change at lightning speed, and consumer expectations have never been higher, organizations face the challenge of continuously reinventing themselves.
The temptation to prioritize short-term profits can be great, but it is precisely at this point where the danger lies in losing the essence that makes them unique: their core values and authenticity.
This book delves into the heart of modern business strategy, exploring how adherence to corporate values is not only possible but crucial in the current business climate. It presents a scenario where artificial intelligence must act as a catalyst that enhances the values of organizations, rather than becoming a factor that depersonalizes their essence.
Through the study of real cases from companies that have managed to excel in their sectors, Adolfo Ramírez reveals the keys to their success and proposes an innovative model of seven pillars that any organization can integrate to enrich its culture and strategy.
Adolfo Ramírez Morales is a consultant in leadership and business transformation. With a long career in Spanish banking, he was the general director of Banesto and the deputy general director of Banco de Santander. He has participated in and led organizational change processes for over thirty years, and in the last six years, he has collaborated with national and international companies in their digital transformation processes. In 2017, he published Digitalízate o desaparece, which is now in its tenth edition.
Currently, he teaches at IE Business School and The Valley DBS and participates in programs at universities such as the Universidad Autónoma de Madrid and the Universidad Politécnica de Madrid. He is a member of the advisory boards of Caser, Berocam, and Amrop, and regularly collaborates with the Spanish Association for Quality, the Excellence Management Club, and the Association for the Progress of Management (APD).