El poder de la diversidad generacional; Cómo conseguir que la admiración entre generaciones haga la empresa más humana y competitiva
Purchase This Book At:
Description
How can companies turn generational diversity into a competitive advantage rather than a challenge? What strategies and best practices can foster admiration and collaboration between generations in the workplace?
At a time when talent is scarce and the gap between what companies seek and what the market offers is widening, this book proposes a simple solution: creating environments where five generations coexist, collaborate, and, above all, admire one another. The authors’ thesis is that differences are not a problem, but a form of wealth. We don’t need perfect generations—we need generations that admire each other.
Through real-life cases, best practices, and bold reflections, The Power of Generational Diversity offers an essential guide to leading businesses and teams in an increasingly interconnected world. Its message is clear: it’s time to move beyond stereotypes and embrace diversity as a competitive—and deeply human—advantage.
This book is an essential manual for leaders, HR teams, and anyone interested in building more inclusive, dynamic, and human organizations. Because we don’t need perfect generations—we need generations that admire each other.
Nítida Pastor is the European Director of Medical Affairs at Reckitt Benckiser, leading strategy and execution across 16 countries and serving as a global reference. Her dual background in Science and Business makes her a valid interlocutor both internally and externally, and her 360º approach enhances the performance and inspiration of her teams. During her time at BMS, she successfully put Spain on the global map by leading medical education projects that set international standards. Her first global study on DHA (W3) in immunity, which had 450,000 reprints, earned her the President’s Award. At Abbott, she led Sales, Business, and Marketing, achieving a 16% growth.
At the age of 26, she launched her own natural cosmetics manufacturing business, winning the Innovation Award.
An international speaker on topics of Nutrition, Health, and Business, she has mentored 57 projects and advised on several that have achieved global implementation. She is the author of two books aimed at connecting Science, Tradition, and Life. The proceeds are donated to the El Alto Foundation, which develops training in underserved countries. Her books have been bestsellers at the Madrid Book Fair.