Every initial creative process represents the foundation of every future project. A well thought out idea building process is the core of a successful entrepreneurship. Conceiving brainstorming as an ongoing process of cycles, Julio Carazo, along with multiple authors, presents Cycles, a four-year research done by 22 innovation experts where entrepreneurs will learn how to grow ideas faster while cutting risks by 50%. Covering multiple topics, such as active learning, behavioral psychology, brainstorming, crispification, idea testing, death threat analysis, stimulus mining, etc., Cycles represents a perfect guide on how to innovate at every stage.

JULIO CARAZO

Julio Carazo San José, PMP MBA MSc provides services as Mentor, Interim Manager or Consultant. He specializes in Business Creation and Transformation and PPPM (Project Program and Portfolio Management) serving corporations in diverse countries and sectors and collaborates regularly with the IE Business School’s departments of Operations and Entrepreneurship and Innovation Center (teaching at executive level and mentoring teams, respectively).

Awarded entrepreneur and recognized innovator, Carazo has provided professional services in various countries and sectors (industrial, banking, insurance, logistics, pharmaceutical, airlines, etc.) to companies such as Hewlett Packard, Credit Suisse, Telefónica, Vinci Energies, Taylor Woodrow, Gefco, Swissrisk, DKV, EADS Airbus and Banco Santander.

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