Share this Post

The world of business stands at a crossroads.

While there is general agreement that its impact on business will resemble that of previous General Purpose Technologies like electricity or the internet, business leaders are overwhelmed by the noise around Artificial Intelligence and struggling to make complex decisions after the initial experimentation phases. Now is the time to identify which previously advocated strategic principles still hold when deciding on growth and innovation, and what are the relevant value drivers in the era of AI.

Artificial Intelligence: Rethinking Business Strategy discusses how to use foresight techniques to help detect the signposts for future change and prepare for better exploitation of AI opportunities. It explores how to navigate the uncertainty about AI’s global regulation and supervision, standards and gatekeepers, speed of adoption and interrelated technological solutions as well as changes in geopolitical power dynamics. With the use of real-life examples, Teresa Martín-Retortillo defines plausible scenarios that will undoubtedly be a valuable compass for business leaders trying to distinguish noise from signals.

Business and technical professionals in leadership positions, executives, product and project managers as well as policymakers will benefit immensely from this book’s exploration of future strategies that will hereon be required to generate sustainable value creation for businesses and for society.

Teresa Martín-Retortillo is the Chief Operations & Financial Officer and Non-Executive President of Exponential Learning at IE University. Previously, she served as Senior Vice President of Strategy and Business Development at McGraw-Hill Education, where she supported CEO David Levin in leading the company’s digital transformation, as well as in defining and executing strategic initiatives, investments, and partnerships.

Before joining McGraw-Hill, Teresa spent 20 years at Bain & Company, where she became a Partner and advised C-level executives and boards of directors on business transformation and value creation. Throughout her career, she has worked with clients across a wide range of industries, including education, helping them develop business strategies and translate plans into measurable results.

She also brings extensive experience in private equity, supporting clients in deal sourcing, due diligence, and portfolio company transformation. Over the course of her career, she has participated in more than 100 transactions.

Teresa began her professional career at Goldman Sachs in London as a Corporate Finance Analyst.

She holds a degree in Business Administration from CUNEF (Colegio Universitario de Estudios Financieros) in Madrid and an MBA from Harvard Business School.