IE Editorial and Palgrave Macmillan have launched a collection of high-quality books in the areas of Business and Management, Economics and Finance. This important series is characterized by innovative ideas and theories, entrepreneurial perspectives, academic rigor and practical approaches which are making these books so valuable to business professionals, scholars and students alike. IE is one of the world’s leading institutions dedicated to educating business leaders. Palgrave Macmillan, part of Macmillan Group, has been serving the learning and professional sector for more than 160 years. The series, put together by these eminent international partners, will enable executives, students, management scholars and professionals worldwide to have access to the most valuable information and critical new arguments and theories in the fields of Business and Management, Economics and Finance from the leading experts at IE Business School.