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While technological innovation has long reshaped artistic and cultural practices, the rise of generative AI (Gen AI) represents an unprecedenteddisruption due to its scale, speed, and capacity to produce outputs that can rival and surpass human creativity. This edited book examines how AI istransforming creativity, redefining industries, and raising new questions of authenticity, originality, and human agency. Specifically, it focuses onpsychological and social implications of the GenAI revolution in creative fields.
The collection brings together seventeen chapters by international scholars from psychology, sociology, marketing, cultural studies, education, and related fields. These contributions provide theoretical, conceptual, andempirical insights into how creativity is being redefined across multiple sectors, contributing to the development of a new paradigm for understandingcreative industries in the age of AI. Each chapter concludes with research questions to stimulate classroom debate, inspire research proposals, andguide further inquiry. It thus serves both as a teaching resource for seminars and workshops and as a reference for postgraduate research projects andscholarly collaboration.

The book is designed primarily for academics, higher education students, and instructors working on the intersection of AI,creativity, arts, and management.

The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under aCreative Commons Attribution (CC BY) 4.0 license.

Antonio Daniele is a media artist and researcher with nearly two decades of experience in the international creative industry. His research focuses onthe interdependencies between human expressivity and technology, exploring how automated technology (e.g., Artificial Intelligence) are shaping howwe express ourselves in the world.
He holds a PhD in Media and Arts Technology CDT from Queen Mary University of London, where he investigatedhuman-made and AI-generated drawings as a means to express emotions. Previously, he obtained an MA with Merit in Computational Arts fromGoldsmiths, University of London, where he graduated with the work “This is Not Private” (2015), an interactive “empathic portrait” based on facetracking and custom-made algorithms that explored empathy as a means of communication. Recently, he achieved the distinction of Associate Fellowof Higher Education (AFHEA) from QMUL.
Antonio’s background spans both artistic and commercial expertise. Prior to his academic career in UK andUAE, he thrived in the digital industry between Italy and the UK, primarily as a digital media designer and motion graphics director. He worked withrenowned digital agencies and brands such as Nike, Alfa Romeo, Samsung, and Nokia. Beyond his commercial projects, his personal art works havebeen exhibited at film festivals and art institutions across Europe, the UK, and the United States.
Antonio currently holds a tenure track position at IEUniversity School of Architecture and Design. His research focuses on human expression, creativity, and learning in relation to automation, AI, andcomputational systems, with particular interest in drawing, play, intuition, and embodied and intersubjective experience.