El buen gobierno de la familia empresaria
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Description
“El buen gobierno de la familia empresaria” by José Antonio Moreno, is a guide that offers solutions for managing the unique challenges of family enterprises, seeking to align the interests of the family, ownership, and management to ensure sustainable growth and a lasting legacy. The book proposes a framework for family governance to organize decision-making, strengthen relationships, and professionalize the company. It is aimed at entrepreneurs, executives, and consultants looking for a clear and practical roadmap.
Purpose of the book
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Align interests: Help create structures that harmonize the interests of the family, ownership, and business management.
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Organize decision-making: Establish processes and forums for constructive debate and decision-making concerning the business and the family.
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Strengthen relationships: Foster lasting ties among family members, the business, and its activities.
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Promote sustainable growth: Facilitate the expansion and growth of the family business, ensuring its long-term viability.
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Leave a legacy: Serve as a guide for building an enduring legacy that transcends generations, as highlighted by Marcial Pons and De lector a lector.
JOSÉ ANTONIO MORENO is an entrepreneur and expert in the management of family businesses, with extensive experience in general business management. He held senior executive positions in the multinational environment for nine years before founding his own executive consulting firm, mmConsulting & Advisor, which he has led for the past 24 years.
He has more than twenty years of experience as an Independent Director on various Boards of Directors, with significant expertise in Family Councils, and a strong commitment to developing family organizations through the design and implementation of strategies that address the knowledge and growth demands required for sound management, expansion, and development.
A recognized expert in Family Business due to his extensive experience, dynamism, and strategic vision, his clear objective is to balance and transform management teams to add value in corporate decision-making and in the governance of organizations.
Academic Background (summary):
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PhD Cum Laude in Business Management, University of Valencia
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PDD, IESE Business School, University of Navarra
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Executive MBA, IE Business School
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Bachelor’s in Economics and Business Sciences, ICADE, Comillas Pontifical University, Madrid
Passionate about executive education, he has spent more than twenty-three years training entrepreneurs, executives, and business leaders in the areas of General Management, Strategic Management, Commercial Management, and Marketing at various Business Schools and Universities in Spain and Latin America.