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To accelerate your professional development in today’s competitive environment, it is essential to build a personal brand that is not only known but also recognized. Nowadays, being a good professional is not enough; you must actively demonstrate it.

“Hecho y Dicho” is the ultimate guide for any professional seeking to gain visibility and reputation through effective personal marketing strategies, ensuring a solid professional future. This book offers a practical and accessible approach to transforming your development and professional visibility through proven marketing techniques. Aware that we all face the possibility of a career change at some point, “Hecho y Dicho” prepares you to face that challenge with a strong and consolidated personal brand. Through 8 key steps, you will learn to know yourself better, define who you want to be as a professional, analyze the market and competition, and set clear development goals. Additionally, it will teach you how to identify and understand your target audience, a crucial skill to stand out in the professional world.

The book also provides practical techniques and tools to build a personal marketing strategy that increases your visibility and reputation, thereby opening new job opportunities and improving your salary expectations. Through the creation of relevant content, enhancing interaction, and the ability to sell yourself, it will help you gain recognition in your industry.

“Hecho y Dicho” is more than just a guide; it is an essential roadmap for any professional, entrepreneur, or executive who wants to stand out and be noticed in their field. Based on real success stories, this book will provide you with the tools necessary to develop a personal business plan that allows you to build a differentiated personal brand in the market. In a world where not only what you do matters but also how you communicate it, “Hecho y Dicho” will teach you that it’s not enough to act; it’s also essential to know how to speak.

Jaime Fernández de la Puente-Campano is the founder of the professional accelerator PeopleXbrand, which has helped hundreds of professionals develop their personal brand. He has been awarded academic excellence by the Instituto de Empresa and recognized as the best professor for three consecutive years at The Valley DBS business school, among over 1,000 professionals in Spain’s digital industry. The Choiseul Institute named him among the Top 100 Economic Leaders of the Future in Spain for two consecutive years. He is the creator of Guudjob, considered the best app in Spain in 2014. He works as a marketing consultant and is the co-founder of Auzors, Marbleflags, and Truspeaker.

jaimefernandez.com