Incidencia pública: El poder en el siglo XXI
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Description
How should companies and social organizations participate in public debate? What role do they play in established democracies? How can they engage citizens in major economic transformations?
Public advocacy has become a new superpower for organizations. This business practice, well established in the Anglo-Saxon world and practiced in Spain by the third sector, has been demonstrating for years that any significant change must be contrasted and validated by public opinion and interest groups. Only in this way can a positive impact on society be generated, promoting a more inclusive and collaborative vision to tackle current and future challenges.
In this book, the first guide on public advocacy in Spanish, political scientist Nacho Corredor and economist Adrian Jofre Bosch propose an approach to lead this process of immense significance. Because companies are more than just providers of services and products, and their decisions directly impact the societies in which they operate. Their involvement is essential to drive economic and social progress, as no major transformation is achieved unilaterally. They also provide a straightforward implementation method, concrete guidelines, and examples from different sectors (energy, banking, culture, regulation, etc.) to support public advocacy efforts.
Adrian Jofre Bosch is an associate professor of negotiation and public advocacy at IE University and the president of beBartlet, a public advocacy firm.
He has worked as a business consultant in the areas of digitalization, M&A, and new business models, and has served as a political analyst for CNN en Español and various media outlets. He was part of a diplomatic delegation from the United Nations (UN) and was a collaborating researcher at the Real Instituto Elcano.
Currently, he is a partner and president of beBartlet.
Adrian has been recognized as one of the 100 most creative people in the business world in Spain in 2022 by Forbes magazine and as one of the most influential emerging leaders according to the Nova 111 Spain list in 2022.
Nacho Corredor is a partner and president of the advisory circle at beBartlet. He holds a degree in Political Science from Universitat Pompeu Fabra and is also the president of BEKANE Media and an advisor to the Societat d’Estudis Econòmics de Foment del Treball in Madrid. He has served as an advisor in the Government of Spain, at the Ministry of Territorial Policy and Public Function, and on the Organizing Committee of COP25, as well as a public affairs consultant at LLYC. He currently works as a political analyst for various media outlets.