Empresa científica: Consultores estratégicos que nunca pensaste utilizar
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Description
How could Newton’s laws be applied to companies’ competitive strategies? What would Pythagoras say about productivity and customer satisfaction if he were to rise from the dead? What advice would Mendeleev offer for successful innovation? Could Mendel’s laws of genetics help with leadership? Can change management be handled like an electrical circuit?
“Scientific Business” delves into the professional management of companies, making original and coherent connections between mathematical equations and the laws of physics, chemistry, and biology with key business topics such as innovation, leadership, negotiation, integrated communication, effective advertising, cost management, profitable competition, change management, value creation, and business inertia. As you read this book, you will revisit the thoughts of famous scientists like Newton, Pythagoras, Gauss, Ohm, Kepler, and Mendel, and become familiar with their contributions to fundamental scientific laws.
The authors have drawn from their academic background and their experience as executives to pedagogically extrapolate several scientific principles to business management. For example, Newton’s third law of action and reaction scientifically explains the absurdity of starting price wars and their catastrophic consequences. Whether you have just completed your studies and are entering the workforce with aspirations to become a great manager, specialize in a specific area of a company and wish to understand its broader workings, or simply want to reflect on management topics discussed in the book, you will find enjoyment and learning through real-life experiences shared—sometimes lived—by the authors.
Carmen Abril is a tenured professor, accredited as a university chair, at the Faculty of Economic and Business Sciences at the Complutense University of Madrid, and a visiting professor at IE Business School. She holds a PhD in Business Sciences and a degree in Mathematics from UCM, as well as an MBA from IESE, University of Navarra. She has held key roles, first at Gillette, then at Unilever, and later as Vice President of Marketing at Pepsico Beverages until 2005. Her achievements in business management and academic excellence prove that science and business are a successful combination.
With over 80 presentations and publications in scientific journals, her passion for scientific inquiry remains strong. Believing in the necessity of knowledge transfer between business and academia, she leads several European Union projects in the area of brand management and sustainable innovation.
Fernando Valdés holds a degree in Chemical Sciences from UCM. After spending several years at the CSIC, he shifted his career path, becoming General Manager of Unilever in Spain and CEO of Campofrío until 2016. He currently serves on various boards of directors and is President of OJD.
A frequent speaker, inspired by his studies and over 30 years of experience as an executive, he enjoys drawing parallels between scientific laws and business management.