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Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Data for Business Performance provides readers with practical guidance and proven techniques to derive value from data in today’s business environment. Specifically, this book:

1. Is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service.
2. Is for practitioners, with practical guidance and proven techniques supported by real world examples.
3. Is relevant for the current business and IT landscape.
4. Is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetize data in the organization, based on business goals, key questions, and key performance indicators (KPIs).

Prashanth Southekal is the Founder of DBP-Institute, a Data and Analytics Consulting, Research, & Education firm, author, keynote speaker, board member, & Professor of Data & Analytics. 

Additionally, Prashanth has consulted for over 80 organizations including P&G, GE, Shell, Apple, FedEx, and SAP. He also serves on the Editorial Board of MIT CDOIQ, and he is Advisory Board Member at BGV(a Silicon Valley-based VC firm), and Data & Analytics Advisor at Grihasoft (IN), Astral Insights (US), and Illumex (IL). Furthermore, he writes regularly on data, analytics, and ML in Forbes.

Apart from his consulting and advisory pursuits, he has trained over 3,500 professionals worldwide in Data and Analytics. He is also Adjunct Professor of Data and Analytics at IE Business School (Madrid, Spain)

He’s long a prolific experience in data has validated him  a position in the top 75 global academic data leaders of 2022 of CDO Magazine.

Prashanth Southekal