Customer Experience is a discipline with growing demand that arouses a lot of interest. In Spanish-speaking countries alone there are 49,500 searches per month on Google for the term “Customer Experience”. There are few professionals who know about the subject and who offer a method that allows us to design relevant and profitable Customer Experiences. This book explains the CX3C method, a simple and effective method that consists of 10 phases so that on “Monday”, when the reader arrives at the office, they can start working with their colleagues to design and activate relevant and profitable Customer Experiences.

Luz Hernández is from the Canary Islands and lives in Barcelona, ​​after passing through Madrid and San Francisco. Her maxim is to share what she has learned and remember what she has experienced in 25 years of professional experience as a Marketing Director, specialist in Customer Experience, Digital, Sales and Trade Marketing. Luz has developed her professional career at Accenture, Unilever, Agrolimen, Coty, AXA Seguros. She is also the founder of Auno Servicios, a consultancy specialized in Customer Experience and Digital Transformation.