Executive education is a billion dollar industry that has the potential to transform individual and organizational performance, but in too many cases the decision whether or not to lavish it upon any given manager comes down to whether the fear that they will leave if you don’t spend money on them is greater than the fear that they will leave if you do.
Given that the future of your business, or your career, depends on developing your managerial talent to its fullest potential isn’t it time we took a serious look at how do you design and deliver an executive education program that is fit for purpose? To balance the technical, analysis-based “engineering” training that forms the basis of many senior managers’ initial study, with a more rounded, integrated approach that includes learning derived from the humanities, such as art and history, is part of the solution.
Santiago Iñiguez de Onzoño es el Decano de IE Business School y el Presidente de IE University. Es Doctor en Derecho por la Universidad Complutense de Madrid, MBA por IE Business School y RecognizedStudent por la Universidad de Oxford.
Iñiguez ha trabajado como Consultor de Dirección y ha desempeñado un papel destacado en el ámbito del control de calidad y el desarrollo de la educación en dirección de empresas en Europa. Es Chairman de GFME (Global Forumfor Management Education, Bélgica) y Miembro del Board of Directors de AACSB (Association of CollegiatedSchools of Business, Estados Unidos).